Health Communications
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Strategic Health Communications Plans
Strategic Health Communications Plans grounded in behavior change theory to advance policy and programmatic goals across a range of topics related to trauma-responsiveness and resilience development; substance use and addiction; nutrition & physical activity; cancer prevention; smoking cessation; and cardiovascular health.
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Formative Research
Formative Research including website usability testing to help clients develop culturally appropriate behavior change training programs, health communication messages, social marketing campaigns, and health education materials that are evidence-based.
Social marketing has a proven record as an effective tool to change human behavior in order to improve the welfare of people and the physical, social and economic environment in which they live. While social marketing makes use of the four basic principles of commercial marketing (product, price, place and promotion), the additional and fifth element of policy seeks to promote positive behavioral change through an influence on policy. Formative research helps the institution or program to understand the interests, characteristics, and needs of the community. Formative research is often done before a program is established but will sometimes be done while a program is being implemented to identify areas of improvement.
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Community Based Participatory Research Strategies
Community Based Participatory Research Strategies to facilitate long lasting partnerships & capacity building.